About UGArden

UGArden is a student-run farm affiliated with the University of Georgia’s College of Agricultural and Environmental Sciences. UGArden seeks to teach students to grow food through organic and sustainable practices, while fostering a community around the growing and sharing of food. UGArden sits on 4 acres and features a .2 acre medicinal herb garden that grows over 50 types of medicinal herbs annually.

Problem Solution

Problem: Currently, the medicinal herb program is funded through a university grant, and the program head, Noelle Fuller, wishes to turn the program into a self-sustaining business through the sale of teas, salves and soap made with the herbs. The program’s goal is to market the teas as certified organic to increase sales and demand for the product, but the organic certification process requires three years of record keeping. Currently, UGArden has an inconsistent and informal record keeping system, hindering the path of organic certification.

Solution: The UGArden Capstone Team’s solution to UGArden’s problems include creating an app to allow for digital record keeping, as well as creating a separate website for the medicinal herb program to allow consumers to purchase the products online. The app will allow Fuller to track the several phases on the seeding, growing and harvesting process, while yielding valuable reports for her and her team to learn from for future strategic decision making. The website will give the program a more modern look, allowing for consumers to become educated about the program, as well as offering an opportunity to purchase products online.

Our Goals

1.

Create an app that allows for digital record keeping and yields valuable reports to aid in strategic decision making.

2.

Create a website for the medicinal herb program to provide consumers the opportunity to purchase UGArden products online, as well as become more informed about the program.

3.

Work alongside the Entrepreneurship Capstone class and Noelle Fuller, program lead at UGArden, to make sure all deliverables aid in helping UGArden become self-sustaining.

4.

Help rebrand the program as its own entity to aid in marketing efforts and future business success.

Meet the Team

Meghan Murphy

Writer/Coordinator

Meghan is a senior studying PR with a minor in Consumer Econ and a certificate in New Media graduating in May 2019. After graduation, she hopes to work in marketing.

Jaco Van Rensburg

Developer

Jaco is a senior studying Computer Science with a certificate in New Media graduating in 2019. After graduating, he wants to work as an iOS developer.

Shan Won

Developer/Designer

Shan is a senior studying Advertising with a certificate in New Media graduating in May 2019. After graduating, she hopes to work in creative development.

Christina Conner

Writer/Designer

Christina is a senior Journalism major with a minor in Horticulture and a certificate in New Media. After graduating in December 2018, she plans on traveling and pursuing horticultural journalism.

Dalena Nguyen

Developer/Designer

Dalena is a senior studying Advertising with a minor in Communications and a certificate in New Media graduating in May 2019. After graduating, she hopes to work in creative advertising with an emphasis towards graphic design.

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Team Contract

This document will define how we will work together as a team. It will be used as a planning document that will guide a series of ongoing conversations amongst our team.

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Exploratory Research

This is a comprehensive presentation of our group’s learning for this project so far (for checkpoint 1). It is a primer about our client/tech, a glimpse into the sources that have informed our thinking about the project. We specifically considered what has informed our thinking or approach with our tech, such as have we looked at other products, what did we like, where do we want to improve, any inspiration, etc.

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Project Plan

This is an overview of our project. It will include our goals, challenges, schedule, and tasks.

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Checkpoint 1 Presentation

This is the progression of our project up to Checkpoint 1.

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User Research

This is a summation of our user research strategies, findings thus far, and our future plans in relations to our target user.

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UX Map and Personas

First, this is an glance at three personas we created, catered towards our project. Secondly, this is a wireframe/storyboard of our app up until checkpoint 2.

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Checkpoint 2 Presentation

This is the progression of our project up to Checkpoint 2.

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Checkpoint 3 Presentation

This is the progression of our project up to Checkpoint 3.

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Mailchimp Campaign

Checkpoint 4 Presentation

This is the progression of our project up to Checkpoint 4.

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Poster

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