Problem: Currently, the medicinal herb program is funded through a university grant, and the program head, Noelle Fuller, wishes to turn the program into a self-sustaining business through the sale of teas, salves and soap made with the herbs. The program’s goal is to market the teas as certified organic to increase sales and demand for the product, but the organic certification process requires three years of record keeping. Currently, UGArden has an inconsistent and informal record keeping system, hindering the path of organic certification.
Solution: The UGArden Capstone Team’s solution to UGArden’s problems include creating an app to allow for digital record keeping, as well as creating a separate website for the medicinal herb program to allow consumers to purchase the products online. The app will allow Fuller to track the several phases on the seeding, growing and harvesting process, while yielding valuable reports for her and her team to learn from for future strategic decision making. The website will give the program a more modern look, allowing for consumers to become educated about the program, as well as offering an opportunity to purchase products online.